Search Engine Optimization

Is your Website getting very little traffic?

We can analyze your Website and Online Marketing Stratagies and put you on a path to success. We will review each of the strategies you use to promote your Website, and then we will form a single, uniform strategy that is both effective and affordable. We can usually 'tweak' your site for very little expense. We are constantly improving our relationships with Internet Publishers and increasing our portfolio of content rich sites to provide our clients with quality inbound links.

Any form of Advertising is expensive. A full page advert in a National publication can run as high as £25000 per ad, even a 3cm x 3cm ad is £300. These days the Internet is undoubtedly the best way to launch your business. So, if you are a start-up or have a low marketing budget for traditional advertising, you should consider online marketing. Marketing on the internet is cheaper, and if done correctly, can give you way more exposure to targeted audiences.

To optimize your Website, you need well written original content. Getting maximum keyword density is a fine art, repeat them too much and you will be treated as a spammer. You must consider the positioning for the words or phrases that best characterize the subject matter of your site. You need to use proper Meta tags so that the search engines can find and interpret your web pages. If you do not know how to best optimize your Website, you should call us today.

UK companies are expected to spend £2.2 billion on search engine marketing this year, up 58% from 2006, according to E-consultancy's SEM Buyer's Guide (2007).

Search Engine Submission

Although there are hundreds of different search engines and directories on the internet, be wary of companies that claim to be able to submit your site to 75,000+ search engines. If your site is Optimized correctly for the big three - Google, Yahoo + MSN. The proper Search Engines that use crawlers will find you. You should only do business with submission services that submit to the major search engines and directories.

Alot of services are scams, and they will submit your Website to FFA pages and iffy Link Farms that can actually get your website banned from the search engines. Why pay a company to submit your site, when we will submit all our clients sites manually for free. Your Website will also be picked up by the crawlers from the inbound links we will provide.

Link Popularity

Link popularity is the number of Websites currently linking to your site/page. The more inbound links you acquire, the higher your search engine ranking will be. The best ways to aquire inbound links; is writing good content that webmasters want to link to and by doing link trades with other Websites. Although the first method is by far the best.

My advice to you is to write your articles before we design your Website. We will then advise you on improving keyword placement.

Pay-Per-Click Advertising (PPC)

If you need instant results and cant wait for your Search Engine ranking to improve. One option is to use pay-per-click advertising (PPC). With PPC, you pay a certain cost per click to have an advert for your web page run at or near the top of the search engine listings for certain keywords. This can be extremely costly and ineffective. You can also become the vicim of click fraud from jealous rivals. It is not uncommon for companies to spend thousands of pounds on PPC advertising and then make only a few sales.

Search Engine News