Google Adwords

Google Adwords is the market leader in Pay-Per-Click (PPC) marketing. Google Adwords is a great way to get a new website seen. In our opinion it offers the best value way to spend your companies advertising revenue apart from hiring a top class Search Engine Optimization company to promote your website. With PPC adverts, your customers will see your advert next to the relevant search results they have requested. In addition, your ads can also appear on relevant search and content sites within the Google Network.

Google's share of Internet searches has grown to 64% (April 07). That's up 6 percent from year-ago figures. The Google Network reaches more than 80% of Internet users worldwide. And, should you need to advertise internationally, Google Adwords lets you target your adverts to more than 190 countries in about 40 different languages.

The advantages of PPC advertising

Obviously advertising is most effective if you target the right audience. PPC advertising allows you to focus your advertising to a target audience in a specific geographic region. If you are a local plumber it is pointless paying for adverts to be displayed nationally. If your services or products are more widely available, you can expand your reach for potential customers nationwide or globally. PPC advertising gives you the chance to connect with the online customer market. You create a simple online ad that highlights your products/services.

One Pay Per Click purchase usually gets you into an entire network of online yellow pages and local business search sites—you gain immediate access to millions of potential customers. You can also choose to have your adverts displayed on specific websites in your chosen niche if the publisher displays adverts from the same advertising network. With Google Adwords marketing, you are able to reach your customers at the precise moment they are looking to buy your products or services.

The disadvantages of PPC advertising

One major disadvantage is click fraud (EXAMPLE). Jealous competitors WILL repeatidly click on your ads - This costs you money. The next disadvantage is the cost. Although you can have your adverts displayed at a cost of 4 pence per click, 25 pence to 1 pound per click is a more realistic figure for popular keyword phrases. natural search engine optimisation

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